This document lays out an operational plan to win post-production work on newly green-lit UK and US film and TV productions through cold email outreach — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
Scroll
01 / YOUR BUSINESS01 — 08
We understand your DNA.
Splice is an independent, award-winning post-production house founded in Shoreditch in 2002 and launched from a small room in East London’s Truman Brewery in 2003 by Duncan Western and Damian Dolniak. Today it runs two facilities in Shoreditch and Old Street and is recognised as one of the UK’s leading post houses, delivering offline and online editing, sound design and re-recording mix, colour grading, VFX and datacine to all the major broadcasters, streamers and independent producers. The slate runs from scripted to factual and everything in between: Enola Holmes 3, Adolescence, The Responder, Boiling Point and Plebs sit alongside 400+ factual titles including MasterChef, All or Nothing and 9/11: One Day in America. Every site holds TPN Gold Shield security status, recognised by all the major networks and studios, and the premises run on 100% renewable energy as a BAFTA Albert supplier.
2002
Splice founded in Shoreditch
launched in 2003 by Duncan Western and Damian Dolniak, ~23 years serving UK and international film and TV
2
East London facilities
Shoreditch and Old Street, boutique rooms built for the full finishing chain under one roof
400+
factual titles delivered
plus a deep scripted and feature slate: Enola Holmes 3, Adolescence, The Responder, Boiling Point, Plebs
TPN
Gold Shield security at every site
recognised by every major network and studio for placing secure, streamer-grade content
What sets you apart
Splice is boutique by design but plays at broadcaster and streamer scale. The differentiator is the room itself: award-winning talent (including senior re-recording mixer Sam Castleton), the full finishing chain under one roof (offline, online, sound, grade, VFX, datacine, remote), and a client experience built around “the warmest welcome in the business”. TPN Gold Shield status at every site means Netflix, Sky, the BBC and the studios can place secure, high-value content with confidence. For a producer choosing where to finish, that mix of craft, security and care is what separates Splice from both the faceless mega-facilities and the smaller rooms that cannot clear studio security.
What we will push on your behalf
Splice’s full-service post — edit, sound, grade, VFX — pitched to producers the moment their production is green-lit and still choosing where to finish. Post is a relationship business won on history, trust and the last programme delivered, so the angle is never “here is our kit list”: it is arriving early on the right job, with the right reference (a director or DoP Splice has cut for, a comparable title already on the slate). Cold email does the heavy lifting your sales team dreads — finding who is producing what, and when — so your team spends its energy where it wins: building the relationship and closing. The pain we open on is universal in 2026: every producer with a fresh commission has weeks to lock a post partner and no time to audition them all.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the flow of productions that get green-lit each year across the UK and US — the only moment a post house can realistically win the work, as you told us: there is no point reaching out to a company with no production on. We keep the whole middle of the market and cut only the two extremes: tiny, no-margin low-budget TV, and the £15m-plus trophy features that go to the reputation houses. What remains is scripted drama and comedy, high-end factual and documentary (your biggest lane) and independent, sub-£15m features. Sized conservatively, that is around 3,800 green-lit productions a year where a producer, line producer or post supervisor still has a finishing decision to make.
~3,800
green-lit productions per year
UK + US commissions in band: ~600 scripted drama & comedy + ~2,200 high-end factual & documentary + ~800 independent sub-£15m features, excluding low-budget TV and £15m+ trophy productions
~1,900
contactable prospects
after applying the 50% ratio (named producer or post supervisor + business email findable and verified)
~31
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~6
potential new productions won
over 12 months (UK B2B average closing rate: 20%) — on programme budgets from £50k to several million, a handful of won jobs pays the campaign back many times over
How we build this database
We cross-reference commissioning and green-light announcements (Broadcast, Televisual, Variety, Deadline, Screen Daily, C21, TBI), IMDbPro and production-tracking data, Companies House, LinkedIn Sales Navigator and prodco slate pages to find the productions that have just been commissioned and the producer, line producer or post supervisor attached to each one. Every contact is then verified and enriched by AI: role check, business email validation, and a scrape of the title’s stage (green-lit, shooting, heading into post). Impossible to do by hand across thousands of productions a year — this is what makes reaching the right person at the right moment possible at scale.
Why 50% are contactable
Producers, line producers and post supervisors are rarely listed in public databases with a direct business email, and they move from production to production. This 50% ratio is deliberately conservative — a live green-lit slate typically yields 40% to 60% verified contacts through Sales Nav, Apollo, Hunter and our enrichment stack — so the projections stay realistic rather than optimistic.
This sizing keeps the whole addressable middle of the UK + US market and cuts only the two extremes you flagged: tiny low-margin work and £15m-plus trophy productions. The ~6 figure is market headroom, not a capacity promise — Splice is a boutique house with finite suite time, so the real constraint is how many of these jobs you want to take, not whether the pipeline can surface them. We can tighten (UK-only, scripted-only, features-only) or widen (add Ireland, Canada, English-language Europe) once Phase 1 has run.
03 / PROSPECT SAMPLE03 — 08
10 productions identified by our AI.
Before launching at full scale, we always start with a sample of 10 real, recently green-lit UK and US productions, picked across your three lanes — scripted, factual and features — to show the approach works for all of them. For each one we name the producer or production lead, surface the green-light signal, and explain why the production fits Splice’s post offer. The same method is then applied to your full base of ~1,900 contactable prospects.
For each prospect, our AI identifies a concrete signal: a fresh commission, a green-lit series, a film going into production, a director or piece of talent already in Splice’s orbit. That signal justifies why to reach out now — the moment the production is choosing where to finish — and gives the email its opening line.
This sample mixes four scripted series (The Chelsea Detective, Stepping Up, The Hairdresser Mysteries, Schooled), three high-end factual and documentary productions (Buried, Terror on Long Island, Ben Fogle: Made in Sheffield) and three independent features (Unspeakable, Night Swimming, Bare) — a preview of what your full pipeline will look like. You will validate it and steer us before the campaign goes live.
01
The Chelsea Detective — Series 4
Ella Kelly·Producer / Executive Producer
London-set crime drama for Acorn TV and ZDF, four 90-minute films starring Adrian Scarborough. Produced by Expectation Entertainment.
SIGNAL DETECTED
On 5 August 2025 Acorn TV and ZDF green-lit a fourth season of The Chelsea Detective, produced by Expectation Entertainment, with filming under way for a 2026 premiere. The run is four 90-minute films.
WHY THIS PROSPECT FOR SPLICE
Four feature-length crime films is a substantial offline, online, grade and dub package on a returning series with a fixed delivery pipeline — a boutique house’s sweet spot. Splice’s work on The Responder is the directly relevant credit to open on.
02
Stepping Up
Ben Worsfield·Series Producer
New 6×30' Channel 4 sitcom written by and starring Josh Pugh. Produced by Roughcut Television.
SIGNAL DETECTED
Channel 4 commissioned Stepping Up on 14 August 2025, a six-part single-camera comedy from Roughcut Television, the indie behind People Just Do Nothing and Stath Lets Flats.
WHY THIS PROSPECT FOR SPLICE
The strongest hook in the sample: Roughcut made People Just Do Nothing, already on Splice’s slate. A returning-format C4 sitcom needs offline, online and a comedy dub, and Splice can honestly say “we cut your last one”.
03
The Hairdresser Mysteries
Grainne O’Boyle·Producer
1970s-set cosy-crime drama for BBC One starring Sally Phillips, created by Jim Cartwright. Produced by Mill Bay Media with Night Train Media.
SIGNAL DETECTED
The BBC confirmed The Hairdresser Mysteries in September 2025, a period cosy-crime drama from Mill Bay Media, with a BBC One premiere set for 17 July 2026.
WHY THIS PROSPECT FOR SPLICE
A 1970s look lives in the colour grade, and a returning-potential BBC crime series carries steady edit and mix work. Splice’s drama craft on The Responder and Adolescence maps straight onto a mid-budget period crime commission.
04
Schooled
Afolabi Kuti·Founder & Executive Producer
6-part Channel 4 sitcom set in a London school, created by Delia-Renée Donaldson. Produced by Broedmachine via C4’s Diverse Indies Fund.
SIGNAL DETECTED
Channel 4 green-lit Schooled on 15 May 2025, a six-part comedy from BAFTA-winning founder Afolabi Kuti’s Broedmachine, with cast including Charithra Chandran and Munya Chawawa added in August 2025.
WHY THIS PROSPECT FOR SPLICE
An ensemble school comedy is a bread-and-butter edit, mix and grade job, and a founder-led indie without in-house finishing is far more likely to shop post than a studio. Splice’s Plebs comedy pedigree is the natural reference.
05
Buried
Dan Ashby·Producer & Co-founder
2×60' investigative documentary with Michael Sheen on “forever chemical” contamination in South Wales, for BBC Two. Produced by Smoke Trail Productions.
SIGNAL DETECTED
The BBC commissioned Buried on 26 January 2026, a two-part Michael Sheen investigation into contamination claims in South Wales, from journalist-founded indie Smoke Trail Productions.
WHY THIS PROSPECT FOR SPLICE
A premium investigative doc needs a sensitive offline edit, a clean mix and a considered grade — squarely Splice’s 9/11: One Day in America factual territory. A small founder-run indie with no in-house post is a prime reachable target.
06
Terror on Long Island
Philippa Keogh·Managing Director & Head of Production
3×60' true-crime docuseries on the Gilgo Beach / Long Island killings, for Sky Crime. Produced by Peninsula Television (Dublin / New York).
SIGNAL DETECTED
Sky Crime commissioned Terror on Long Island in early July 2026, a three-part series on the Gilgo Beach serial killings from independent true-crime specialist Peninsula Television.
WHY THIS PROSPECT FOR SPLICE
Multi-part true crime demands a tight edit rhythm, archive and forensic grade, and an immersive mix — the exact craft Splice brings to premium factual. An Irish indie shooting a US story needs a London finishing partner.
07
Ben Fogle: Made in Sheffield
Mark McMullen·Executive Producer
2×60' factual-entertainment series for Channel 5 following Ben Fogle reviving Sheffield outdoor brand Buffalo. Co-produced by Daisybeck Studios and Wander Films.
SIGNAL DETECTED
Channel 5 commissioned the two-part Ben Fogle series on 20 August 2025, co-produced by Leeds-based Daisybeck Studios and Middlesbrough’s Wander Films, airing 2026.
WHY THIS PROSPECT FOR SPLICE
A returning-brand factual-entertainment arc is a clean offline, online, grade and mix package, and a regional indie without a large in-house post facility is a natural fit for a boutique London room. Splice’s All or Nothing and MasterChef work is the comparator.
08
Unspeakable
Rob Watson·Producer
UK psychological-horror feature directed by Corinna Faith, cast Eliza Scanlen and Essie Davis. Produced by Air Street Films with BFI and Ffilm Cymru Wales backing.
SIGNAL DETECTED
WestEnd Films boarded world sales on Unspeakable in February 2026, with production under way in Wales in spring 2026 — a genre feature heading into finishing now.
WHY THIS PROSPECT FOR SPLICE
A creature-led horror lives or dies on the grade and the sound design, the two disciplines a boutique house wins on. With the film shooting now, the timing to pitch offline, online, grade and dub is immediate.
09
Night Swimming
Elettra Pizzi·Producer
Feature drama directed by Tom Stuart, starring Ben Whishaw and Peter Mullan. Produced by 130 Elektra Films with Bankside Films handling sales.
SIGNAL DETECTED
Cast and financing on Night Swimming were announced in May 2026, with Bankside Films selling and a UK shoot set for early 2027 — an early-relationship play, opened before the post decision is even close.
WHY THIS PROSPECT FOR SPLICE
A boutique, character-driven drama with a named-talent cast is exactly the full-service edit, sound and grade job Splice does well. Opening the relationship a slate ahead is how post work gets won in a business built on history.
10
Bare
Marcus Warren·Producer & Founding Partner
Coming-of-age London survival drama, feature debut of Lorna Tucker, cast Colin Firth, Isla Fisher and Florence Hunt. Produced by Consortium Pictures.
SIGNAL DETECTED
Bare was filming in London in spring 2026 and showed a first look at the Cannes market in May 2026, a debut feature from Consortium Pictures with an award-calibre cast and DP Seamus McGarvey.
WHY THIS PROSPECT FOR SPLICE
A London indie with this cast and DP is heading into post imminently, and a London prodco is on Splice’s doorstep. Splice’s feature slate (England Is Mine, Northern Soul) makes it a credible finishing home for a character-led British drama.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets deleted and an email that gets a reply is rarely the offer, it is the first sentence. When a producer or post supervisor opens an email and reads a line that names the exact production they just got away, the commissioner behind it, or a title Splice has already finished in the same lane, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of green-lit UK and US productions, then weaves them into the opening line so every message reads as if a human spent two minutes on the recipient. No flattery, no horoscope copy, no “I came across your website”, just a precise, verifiable fact in the producer’s own vocabulary, tied to the post work Splice wants.
The principle: when a producer reads the email, they should think “this person knows my show”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in industry vocabulary — green-lit, commission, offline, online, grade, dub, delivery, turnaround.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
The green-light itself (a fresh commission or green-lit production)
What we look forThe specific title just commissioned or green-lit in the last few weeks or months, who commissioned it (broadcaster or streamer), its format and its stage — because a post house can only win the work when there is a live production on.
Where we find itBroadcast · Televisual · Variety · Deadline · Screen Daily · C21 · TBI · the production company’s own announcement
Findable on90% of prospects
Raw data
On 5 August 2025 Acorn TV and ZDF green-lit a fourth season of The Chelsea Detective, produced by Expectation Entertainment, with filming under way for a 2026 premiere. The run is four 90-minute films.
AI personalisation →
“Saw The Chelsea Detective is back for a fourth run with Acorn and ZDF. We handled the online, grade and mix on The Responder, so this kind of London 90-minute crime is right in our lane if you have not locked your post yet.”
02
The finishing discipline the format will lean on
What we look forThe dominant post discipline a production will live on — VFX for a creature or effect, a period colour grade, an investigative-documentary mix, a true-crime archive edit — inferred from the logline, the format and the director’s past work.
Where we find itthe synopsis in the commission announcement · the production company’s slate · the director’s filmography · trade coverage
Findable on80% of prospects
Raw data
Unspeakable is a UK psychological-horror feature directed by Corinna Faith, about a creature that preys on new mothers, shooting in Wales in spring 2026 with WestEnd Films handling world sales.
AI personalisation →
“A creature-led horror lives or dies on the grade and the sound design. That is where we spend most of our time on genre features, so if Unspeakable is heading into finishing we would love to talk offline and dub.”
03
A shared collaborator or a comparable title on Splice’s slate
What we look forA director, DoP, exec or piece of talent on the new production who overlaps with someone Splice has worked with, or a title Splice has already finished in the same genre and format that can be named as a direct comparable.
Where we find itIMDbPro credits · the commission announcement · personal LinkedIn · the production company’s slate · Splice’s own filmography
Findable on70% of prospects
Raw data
Stepping Up is a new Channel 4 sitcom from Roughcut Television, commissioned on 14 August 2025. Roughcut is the indie behind People Just Do Nothing, a title already on Splice’s slate.
AI personalisation →
“We looked after post on People Just Do Nothing, so we already know the Roughcut comedy rhythm. Happy to do the same for Josh’s series if you are still choosing where to edit and dub Stepping Up.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Ben Worsfield, Series Producer at Roughcut Television, signed by Splice co-founder Duncan Western.
FromDuncan Western · SpliceToben.worsfield@roughcuttv.comSubjectPeople Just Do Nothing, and Stepping Up
Hi Ben,
Saw Stepping Up got the nod at Channel 4, nice one getting Josh’s series away. Quick one before you get deep into it: have you settled where you are posting it yet?
We ran offline, online and the dub on People Just Do Nothing, so the single-camera C4 comedy rhythm, and how tight those turnarounds get, is already muscle memory here at Splice. Edit, sound, grade and VFX under one roof in Shoreditch, TPN Gold Shield on every suite.
I am not going to send you a kit list. I just reckon a boutique room that has cut this exact kind of show before saves you a lot of explaining the joke to the grade.
Worth a quick call before you lock your post house in?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Splice has all three.
Our conviction is that we can install for you a steady flow of qualified conversations with producers the moment their productions are green-lit — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.